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Privacy Policy

Ultimate Air Hockey Privacy Policy

Effective Date: July 24, 2023

This Privacy Policy (“Policy”) describes how IE Elena Kadyshkina ("Company," “we,”
“us,” or “our”) collects, uses, secures and shares information about you. This Policy applies
when you visit our websites located at or any other websites,
pages, features, or content we own or operate (collectively, the “Site(s)”), when you play our
games including Ultimate Air Hockey (the “Game(s)”), or otherwise engage our products or
services that link to this policy (referred to collectively hereinafter as “Services”).

Make sure to read this Policy in its entirety to ensure a complete understanding.
Additionally, please take the time to carefully review other Terms that apply to your use of
our Services. By accessing and using our Services, you acknowledge and consent to the
collection and utilization of your personal information in accordance with this Privacy Policy.
Furthermore, you agree to abide by our Terms of Use, which can be found at If you disagree with or feel uncomfortable about any aspect
of this Policy, we kindly request that you cease accessing or using our Services promptly.

We may change this Policy from time to time. If we make a change to this Policy that
we believe materially affects how we process your personal information or reduce your
rights, we will provide you with notice. We may also provide “just-in-time” disclosure or
additional information about our data collection, use and sharing practices of specific
Services. These notices may supplement or clarify our privacy practices or may provide you
with additional choices about how we process your personal information.

Information We Collect

We collect personal information about you and your use of our Service. Personal
information refers to any information that can be used to identify you or make you
identifiable. This includes:

Information You Provide to Us: We collect information you provide directly to us,
such as when you create an account or contact us. This includes:

1. Account Information: when you purchase, download, and log into our Games from our partner
stores, you have the option to provide us with your platform account information, including:

- Name: We collect your first and last name when you create an account to identify you.
- Email Address: We collect your email address when you create an account to send you
notifications and communicate with you.
- Region: We collect your region to determine your location and provide localized content.
- User ID or platform username.

2. Demographic Information: within your account profile, you have the option to provide your
age group, gender, and nationality. This information enables us to enhance your gaming
experience by matching you with other players more effectively when entering tournaments.

3. Tournament Registration: when you sign up for our monthly tournaments in our Games,
we may collect your email address, Facebook username (optional), Discord or other
tournament management platform username, and player ID.

4. Customer Service: when you engage with our support team, we will collect records and
copies of your correspondence (including email addresses).

5. Game Data:
Game Data comprises two types: Player Account Data and High Scores Data. This Game Data
is exchanged between the Game client running on the player's device and our servers. The
transmission of Game Data occurs over the internet using encrypted HTTPS requests from the
client to the server. When you play our Games, we may collect your body motion and your
controller position data with your consent to enhance your user experience. We process and
store Game Data to facilitate a seamless gaming experience across multiple gaming sessions
and devices for our players.

6. Other information: we may collect other information you provide directly to us, such as when
you contact customer support, participate in surveys, contests or promotions, apply for a job, or
otherwise communicate with us.

Information We Automatically Collect: In accordance with applicable laws, we may
collect specific types of information automatically when you interact with our Sites or use our
Services. This information serves various purposes, including addressing customer support
inquiries, enhancing the performance of our Sites and Services, delivering a personalized and
streamlined experience, and safeguarding your account by detecting unauthorized access. The
following types of information may be collected automatically from you:

1. Device information: we collect information about the device you use to access the Service
during game sessions.

2.Website Log Data: When you browse our Site, we collect certain information automatically,
including your web request, Internet Protocol ("IP") address, browser type, domain names,
referring and exit pages and URLs, pages viewed, the order of these page views, the date and
time of your server access, and operating system.

3. Game Log data: When you play our Games, we automatically collect log data within the

4. Gameplay Information: We automatically log gameplay information about you, including
your scores, levels achieved, items collected, interactions with other players, and other
gameplay statistics.

5. Usage Information: We automatically log information about how you interact with the
Service, including pages or content you view, features you use, purchases, and other

Use of Information

The main objective of collecting personal information is to ensure a secure, seamless,
and personalized gaming experience for you. In general, we utilize personal information to
create, develop, operate, deliver, and enhance our Services. We use the information we
collect for purposes including:

1. Provide, maintain, and improve the Service.

2. Create and manage your account.

3. Enable interactions with other players

4. Analyze gameplay to improve design and balance

5. Develop new products and services.

6. Personalize content and communications based on your preferences. See the Cookies
and Other Similar Tracking Technologies section for some examples.

7. Communicate with you about the Service, including by sending you announcements,
updates, security alerts, and support messages to keep you updated about our Services and
inform you of relevant issues.

8. Provide customer support and response to requests.

9. Advertise and market the Service and analyze advertising effectiveness.

10. Comply with legal obligations.

11. Enforce our Terms of Service and other policies:
We may process your personal information to enforce the terms you have agreed to, such as
our licenses, agreements, and terms of use. This may involve reasonable monitoring to
detect and prevent misuse or fraud, maintain fairness in our games for all users, and protect
the integrity of our services.

12. Detect Fraud and Prevent Security Risks:
We may process your personal information to assist in providing our users with a fair,
balanced, and competitive experience on our Service. This includes utilizing anti-cheat and
fraud prevention technologies, enhancing security measures, and combating other security

13. Carry out any other purpose disclosed at the time information is collected:
We may process your information for any other purpose which is reasonably necessary to
provide the Services or other related services requested, with your permission or upon your

Sharing of Information

We may share the information we collect about you as follows:

1. Service providers: to enable them to provide the Service, such as secure website hosting,
cloud storage, information technology maintenance, network infrastructure, anti-cheat and
fraud detections, content moderation, analytics, customer support, advertising networks, and

2. Stores: information related to your use of the Service through Meta Quest (including
AppLab), Pico Platforms and Steam.

3. Advertising: with third parties for our advertising and marketing purposes.

4. Legal compliance: to comply with law, regulation, subpoenas, court orders, or other legal

5. Business transfers: in the event of a merger, divestiture, restructuring, reorganization,
dissolution, sale, or transfer of some or all of our assets, whether as a going concern or as
part of bankruptcy, liquidation, or a similar proceeding, we may disclose your personal
information to a buyer or other successor. This includes situations where personal
information held by us is among the assets being transferred. By engaging with us or using
our services, you acknowledge and consent to our ability to assign or transfer rights to your
personal information.

6. On a Public Forum: we may share your information such as match history, scores,
username on our leaderboards sites or other similar public forums in order to help you
engage with other players.

7. With Other Players: to facilitate multiplayer activities in our games, such as adding friends,
inviting others to matches, or accepting challenge invites, we may share certain information
with other players. This information may include your username (in encrypted form, unless
displayed in the game), match history, and scores.

8. With your consent: at your direction and discretion, including if you authorize an account
connection with a third party service.

● We do not share personal information with third parties for their own marketing

Third-party Sites and Services

Our services may include links to websites operated by third parties. These third
parties may have their own privacy policies, and we are not responsible for their data
collection and usage practices. We encourage you to review the privacy policy and terms of
use of any third-party services you visit or use.

Cookies and Similar Tracking Technologies

We and third parties acting on our behalf may utilize various tracking technologies,
such as cookies and similar technologies (collectively referred to as "Tracking
Technologies"), to automatically gather additional personal information when you interact
with our services. These Tracking Technologies assist us in personalizing your experience
and improving content management on our platform by providing insights into the
effectiveness of our content.


Cookies are small text files used by websites to recognize repeat visitors. We may use
cookies and similar technologies for various purposes, such as analyzing web traffic,
identifying previous visits, testing content, storing preferences, and recognizing return visits
to our sites.

You have the option to control the acceptance of cookies. If you prefer not to allow us
to use cookies in your browser, you can adjust your web browser settings to either (1) reject
some or all cookies, or (2) receive notifications and grant permission when a website
attempts to set a cookie.

If you want to exercise your rights regarding personal information collected through
cookies and similar tracking technologies, please refer to the "Your Rights and Choices"
section below.

Your Rights and Choices

You have choices when it comes to information about you:

1. Opt-out of marketing communications: you may opt-out of receiving promotional
communications from us by following the unsubscribe instructions in those communications.
You may also contact us to opt-out.

2. Access and update your information: if you have registered for an account with us, you
may review and update certain account information by logging into the account.

3. Delete your information: you may request deletion of your account by contacting us. We
will delete your information unless we need to retain it for legitimate business purposes or as
required by law.

4. Object to processing: you may request that we stop using your personal data for certain
purposes by contacting us.

To exercise these choices, you can log into your account and make the necessary
changes, or you can contact us via email at We will comply with your
requests unless we have a legitimate reason not to do so.

Retention of Your Personal Information

We will keep your personal information for the duration necessary to provide the
relevant Service you use, unless a longer retention period is required or permitted by law.
We will retain and utilize information as needed to fulfill our legal obligations, resolve
disputes, and protect our rights. Once it is reasonable to assume that retaining your personal
information no longer serves the purpose for which it was collected and is no longer
necessary for legal or business reasons, we will cease to retain it or remove the means by
which the data can be associated with you.


We recognize that the effectiveness of maintaining confidentiality relies on the
efficiency of the security system and the user's adherence to security requirements. We
employ administrative, technical, and physical measures to safeguard your personal data,
taking into account the nature of the data, processing procedures, and associated risks.

To ensure the security of your personal data and protect against unauthorized or
unlawful processing, as well as mitigate the risks of loss, unintended alteration, unauthorized
disclosure, or access, we implement appropriate security measures. These measures may
include technical safeguards such as encryption, pseudonymization, logging, access
restrictions, and data protection, as well as organizational measures such as employee
instructions, confidentiality agreements, and controls.

While we strive to minimize security risks, it is important to note that complete
elimination of all risks is not always possible, and some residual risks may remain.

We use reasonable measures to help protect information about you from loss, theft,
misuse and unauthorized access, disclosure, alteration, and destruction. However, no
method of transmitting or storing data is completely secure. We cannot guarantee absolute
security of information about you.

We want to remind you that the User plays a crucial role in safeguarding personal
data. Therefore, it is essential for the User to review and understand the security
requirements of any service, application, or resource before providing any personal
information. Prior to entering personal data into such platforms, it is advisable for the User to
familiarize themselves with the applicable security guidelines.

Children’s Personal information

Our Services are not intended for children under the age of 18 (or any other age as
required by local law), and we do not knowingly collect personal information from children. If
you are a parent or guardian and would like to review the information collected from your
child, or if you want that information to be modified or deleted, please contact us at If we become aware that a child has provided us with personal
information in violation of applicable laws, we will delete such information unless we have a
legal obligation to retain it. In such cases, we will also terminate the child's account and/or
provide them with an age-appropriate experience, as required by law.

Changes to the Privacy Policy

We may change this Privacy Policy from time to time. Any changes will be posted
through the Services. It is your responsibility to periodically check this Privacy Policy for any
updates or modifications. All changes are effective immediately upon posting.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: